1-2-3 of e-marketing

Their is a big misconception among people that once they start a website they will start getting traffic on their and they will start generating revenues. For anything you launch online or offline you have to market your product. There are different strategies based on the type of product. Online market is more competitive as anyone can be running a competitive business out of basement so you have to be very innovative and "Always follow the basic rule of marketing: tracking your ROI, for every dollar you spend you need to track what you got for it. Else it is same as throwing your money away".

Many people get very excited and will say I am going to do viral marketing online and my site will be a big hit in few months as I don't have money. But viral marketing is not always cheap, and if your product does not serve the purpose or users don't like than your popularity can go do very quickly.

So long story short and back to some tips:

1. Always track the effect of every dollar spent online and how it affects your ROI. (Tracking is very important)
2. Try some new media's they are normally cheaper and create more buzz, but be careful of fraudsters and understand the product if don't believe in it don't try it.
3. Design your product from customers point of view and don't try to fool the user to visit your page as the consumer is getting very savvy and you will just loose a customer for ever and waste your money online.
4. The structure and flow of your website should be very easy and search engine friendly.
5. Submit your website to directories and search engines, (read the instructions from search engines on how to optimize your website to get better exposure).
6. "Never use black hat SEO techniques"
7. Make sure you know what your target market is and which sites they visit and try to come up some unique ways to be in front of your consumers.

This is in no way the only list their are so many other things you can do, this is just some help and best of luck.