I recently attended WWW2007 Conference in Banff and someone during a Plenary talks said that we have almost perfected our organic results now our goal is to perfect the econmic incentives around them like paid advertisements. I don't agree with this vision, I see there is still lots of room for growth, the search industry has just scratched the surface. This is the most interesting time in the Information retreival side with industry and academics all looking at the next search technology to get an edge or prove there metal in the industry.
I think based on Web 2.0 the next obvious step will be providing a platform for search to users and let them build on top of and take care of spam, personalized ranking based on there search behavior, relevancy, deep web crawling etc. With AMD quad core chips coming to desktops and fiber based residential connections I think that is the future for next generation applications including Search Engines.
Tuesday, 22 May 2007
Friday, 18 May 2007
Future of P2P's
P2P softwares can offer a lot and that is what some big companies in media, software delivery, telecom companies are afraid that they will loose control if P2P comes back like Napster. It is still there in the form of emule, Kazaa and many more. Some companies have adapted to the changing world and are taking advantages of the P2P services but still there is lot more potential.
In the world of social networking websites like Flikr, Youtube, myspace, blogger, facebook etc. people are telling these big multinationals that be ready the power is moving in the hands of people. Some smart companies are building up platforms and giving to the users to build on top of it. P2P is the future so be ready adapt your business to it and make a business model around it now rather than being pushed out by companies like Google, Yahoo or many small companies who are ready to enter many markets with the help of users.
In the world of social networking websites like Flikr, Youtube, myspace, blogger, facebook etc. people are telling these big multinationals that be ready the power is moving in the hands of people. Some smart companies are building up platforms and giving to the users to build on top of it. P2P is the future so be ready adapt your business to it and make a business model around it now rather than being pushed out by companies like Google, Yahoo or many small companies who are ready to enter many markets with the help of users.
Personalization of search engines
There is a lot of buzz in the market about personalization of search engines. How much personalization can we achieve in future search engines? What will a user want to personalize? Is the user interested in explicit or implicit personalization? Is it just regarding the rank changes for each individual based on the their behavior or is it more than that? Or is it the sentiment analysis of what the user is thinking while performing a search? Brain of human being is so complicated and the way it changes its intent based on the multi tasking it performs will it be possible for search engines to read the mysteries of brain? May be research in search engines can resolve some of the mysteries of our brain.
It will be interesting to see what we can achieve in next 2-3 years in search engine personalization field.
My views are we won't be able to completley understand or predict the best results always but we can reach very close with the help of users who are looking to reduce there search time and find information faster. How much privacy will users have to give up, thats an interesting question in itself, but we already use gmail, credit bureau's and banks have all our information so what are we afraid of. Don't worry search engines are not going to disclose your personal secrets to open world on an individual basis but may be on learning as a whole which is already done by lot of market research companies and Business inteligence units around the world. So don't be afraid, to save time and to get to relevant information faster that is the next step and we need to help the search engines improve. The ball is in our court now.
It will be interesting to see what we can achieve in next 2-3 years in search engine personalization field.
My views are we won't be able to completley understand or predict the best results always but we can reach very close with the help of users who are looking to reduce there search time and find information faster. How much privacy will users have to give up, thats an interesting question in itself, but we already use gmail, credit bureau's and banks have all our information so what are we afraid of. Don't worry search engines are not going to disclose your personal secrets to open world on an individual basis but may be on learning as a whole which is already done by lot of market research companies and Business inteligence units around the world. So don't be afraid, to save time and to get to relevant information faster that is the next step and we need to help the search engines improve. The ball is in our court now.
In game advertising
We have seen ads built into games for many years now, like ads for Coca Cola on bilboards with car racing games have been common. But now things are changing and its all about behavior and personalization, so why not ads behave like that. Some companies are talking about bringing these types of in game ads in your video games. Google is working on such technology and I sure others are too, I was waiting for these types on in game and TV ads customized based on your behavior and choice of TV channels.
People provide so much information back to the system when they are flipping channels or playing games, so why not use that information to sell ads related to what they are looking for. Is it taking away your privacy, I don't know because if you have a Gmail account you have already signed away your privacy so what is the big deal.
People provide so much information back to the system when they are flipping channels or playing games, so why not use that information to sell ads related to what they are looking for. Is it taking away your privacy, I don't know because if you have a Gmail account you have already signed away your privacy so what is the big deal.
Acquisition of aQuantive
After losing the battle to acquire Doubleclick Microsoft payed 85% premium to acquire aQuantive today. This shows that microsoft is in the game now and is going to start attacking instead of defending in the online advertising industry as Google is growing quarter after quarter in advertising revenues.
This is a typical microsoft move to acquire some big names with the cash in there pockets to enter the market segment where they did not had much presence before in terms of market share. They did this with Windows vs Macintosh, Xbox vs Sony Playstation, GIS systems vs Microsoft street maps, Microsoft one care vs Security softwares, Windows server vs Solaris, Windows mobile vs Palm and now MSN adcenter vs Google. Lets see how this game ends up. Is microsoft so lucky to win everytime in this game or is it too aggressive?
I love this game when microsoft enters a new market and how in next 5-10 years they become the market leader by hook or by crook, its amazing. Is it because of the strength of the management or strength of cash in there pockets or both?
This is a typical microsoft move to acquire some big names with the cash in there pockets to enter the market segment where they did not had much presence before in terms of market share. They did this with Windows vs Macintosh, Xbox vs Sony Playstation, GIS systems vs Microsoft street maps, Microsoft one care vs Security softwares, Windows server vs Solaris, Windows mobile vs Palm and now MSN adcenter vs Google. Lets see how this game ends up. Is microsoft so lucky to win everytime in this game or is it too aggressive?
I love this game when microsoft enters a new market and how in next 5-10 years they become the market leader by hook or by crook, its amazing. Is it because of the strength of the management or strength of cash in there pockets or both?
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