Looks like things are moving down a slope. Yesterday Tribune declared Chapter 11, news is next in the line is New York times, they might even have to sell one of their best online asset to survive about.com.
I have been trying to convince Newspapers to make dramatic shift in their online strategy but they are moving at snails pace and looks like they have no interest in change. With Recession in the country advertisers will be looking to spend money where they can track their ROI, even though advertising will increase but advertisers are going to work more hard for ROI. This will move more budgets to online promotions rather than physical newspaper.
The only Newspaper I see is taking some interesting investments in online is Gannett group.
I can only hope newspapers are going to change fast enough to avoid which is unavoidable if the change does not comes ASAP.
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