Can Newspapers reinvent themselves and come back to their past glory?

Can Newspapers reinvent themselves and come back to their past glory? Some will some will not depends on if they can change their old self.

I recently attended NAA Mediaxchange2009 and you could see the newspaper industry is in trouble including NAA. They are still teaching people they need to do SEO, change websites make them interactive by adding Videos etc, I think they need to take a long leap to present world of facebooks, myspaces, etc. Like it happended in Asia they are way ahead of West in Cellphone content, technology, communication because Asia missed the boat of high speed internet. They need to accept Newspapers have missed the boat and they need a "Giant Leap" to survive and do something interesting and have every opportunity to be the next big thing.

Local is still not captured by anyone, they ahve the opportunity to get their market back from yellopages, other content sites, local advertising, local news, local communities. They need to redefine themselves, rediscover themselves, they need to get some young blood who live and breathe in the twitter, apple, myspace, second life world. They have local content, they ahve local businesses talking to them, they have access to schools, universities. They have it all for all age groups they need to take next steps not just next steps next, next , next ......... steps and run instead of crawling. If they are afraid do like some newspapers are doing now, Greenspun Media excellent excellent stuff, they are on the right track, Gazette with Chuck Peters. Lets motivate each other and go without looking back.

I think NAA needs to take these steps as well as they represent the industry and if they are slow the industry will die a bad and painfull death.