If you really think carefully "isn't everything local "? Many people say local is in my city which is correct but if I am traveling to another city anything in that city is also local. So what really is local and what is not?
According to wikipedia local is " Local generally means that which relates to a specific area or place, and is not vast or widespread." that's correct so when I am visiting a new city, businesses are local, people are local and the businesses who want to attract me into their stores are local.
So lets get to Business now, I do lot of research before I go to any city so don't they have to do some advertising beyond local to reach me? So will it be called local advertising or not. I think I am in a philosophical mode today ;0).
I think I answered my own question, but would love to hear from everyone.
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Well, I think one of the biggest reasons that they do not advertise beyond their "local" city is because most of their business is done locally (with the contacts/people around their known area... say around 90%). The other reason is their vision or scope. Most of the small businessmen cater/advertise to the local city/town/area they live in. I mean they cover opportunities which they see or hear around them and hence they limit themselves to that local place. They surely need to extend their vision/scope and start thinking BIG and definitely they can grow as they would cater to a larger or many other "local" places. I guess reading the book "Who moved my cheese" should help...:-)
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